Social Responsibility

Multiplan Social Responsibility

Social Responsability

Multiplan and its shopping centers organize and run a wide range of actions that seek to benefit the residents and the communities in the vicinity of the malls. The Company also has programs for employees, outsourced workers and tenants. The shopping centers frequently open up leaseable space in the malls for institutions to exhibit products and to collect donations, promote charitable events and educational campaigns. When Multiplan builds a new project, it also implements in association with local governments, a series of improvements in the cities in which it will have operations, ranging from improving the access to the shopping center to community work in the neighborhood.

Preserving the environment is a growing concern for companies around the world.

Multiplan and its shopping centers conduct research in new technology and in equipment needed to reduce the consumption of natural resources such as water and energy, and also adopts programs for the processing waste and recycling materials.

Since 2005, Pátio Savassi in Belo Horizonte runs a Good Christmas program, which includes a toy donation campaign for children in the Morro do Papagaio, an underprivileged community located near the shopping center and for other institutions in the metropolitan region of the city. Thousands of toys have been donated to more than one hundred institutions, including day care centers, schools and hospitals and the Volunteer Social Assistance Service (Servas), a partnership with the local government based on private initiative actions.

Education

RepensaRH BarraShopping

The main objective of the RepensaRH project at BarraShopping in Rio de Janeiro is the personal and professional development of employees. Based on activities in the fields of education, awareness, volunteer activities, training, health and quality of life, the project encourages self-esteem and stimulates full exercise of the rights of citizenship. One of the most successful actions is EstudaRH, a program that offers elementary and high school courses for BarraShopping employees, outsourced workers and tenants’ staff. Graduates of this project are given priority in shopping center promotions and hiring opportunities. The RepensaRH project was granted an award prize by the International Council of Shopping Centers 2008 in the Community Marketing/Service category.

Bom de Nota, Bom de Bola

RibeirãoShopping, in partnership with a Non-Governmental Organization (NGO), Associação Pró-Esporte e Cultura, runs the “Bom de Nota, Bom de Bola” program, which has enrolled 200 children between the ages of 7 and 13 who live in João Rossi, a public housing project near the shopping center. Participation in the sports program is linked to good school grades, good behavior and regular classroom attendance.

Environmentally Responsible

In partnership with the government of the city of Porto Alegre and the NGO Solidariedade, Multiplan invested in the creation of the Socio-Environmental Transformation Center (CTSA) in the Cristal neighborhood, which hosts a materials recycling facility, offering professional training to the nearby population, especially people living in irregular housing, earning less than three minimum wages per month and who are in socially vulnerable conditions. The Center also trains workers through a series of environmental education, entrepreneurial and citizenship courses.

Reducing Energy consumption

The New York City Center in Rio de Janeiro is considered a reference in terms of intelligent use of energy. The architectural project — involving large open spaces and a thirty-five-meter-high ceiling covered by a 5,400 m2 white awning — relying on natural light and ventilation, and excluding the need for air conditioning. This awning reduces heat but reflects natural light into the area. The shopping center’s lighting system are attached to light sensors, and turn on only at the end of the day. On extremely hot days, water nozzles sprays are activated to humidify the air and refresh the area. All of these measures represent savings of some 20% in energy bills compared to those of a shopping center with more conventional architecture.

Clean energy

The Company’s shopping centers are introducing alternative sources of energy, such as from small hydroelectric plants, thermoelectric plants that use biomass (a renewable source from organic matter) as fuel, and wind and solar plants. Besides offering cost reductions compared to conventional power sources, these alternative sources do not generate polluting gases and contribute to the preservation of the environment.

Adoption of public gardens

the BH Shopping has adopted approximately 67,000 square meters of green public areas, responsible for maintaining the gardens, providing cleaning and conservation services.

Cultural Investments

Major Encounters Project

Launched in May 2003 by ShoppingAnáliaFranco in partnership with Rádio Eldorado, the Major Encounters Project consists of free monthly shows with top names in Brazilian pop music. Since 2005, the shopping center has added a charitable component, encouraging clients to donate a kilo of non-perishable foodstuff to attend the shows. More than 10 tons of foods have been collected and distributed to institutions and needy communities located in the vicinity of the mall.

Last updated on 2016-12-05T15:28:57
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